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View Full Version : An Awesome Example Of High End JDM Design, Quality & Innovation



thetunersgroup
13-12-09, 01:14 AM
http://www.tunersgroup.com/images/large/large1548.jpg

Hi All,

Ben@TheRealJDM has posted an amazing article which really struck a chord with me about high end JDM quality, innovation, true craftsmanship and not selling out for the sake of profit.

Ben has a way of putting things into words very very well.

In this article he has really captured the fact a number of high end Japanese products are not about sales or profits at all, but are simply about designing the best thing possible, without compromise.

These sections of his article are very interesting ...


These guys all make painful sacrifices daily as they struggle with the concept of designing the best thing possible ...

Sometimes, the goal isnt to sell the most…or even to sell any, but simply to be the best at your craft and to produce the very best thing possible ...

We refuse to sell out and provide average crap when we understand what true quality means ...

This tiny business card holder manages to embody the spirit of JDM and ASM’s desire to produce the most high quality goods possible. It is made from the same pre-impregnated carbon fiber as ASM’s aero parts and is polished for an ultra-smooth finish. The ends are made from A7075 Duralumin.

You can find more info about this amazing product here ...

http://www.tunersgroup.com/TunerWire_Live/asm_business_card_holder.html

- Adam

Tropical G
13-12-09, 01:44 AM
That is very inspiring.

Art > Commerce.

Heaps of respect to those top notch companies, struggling to make enough money to keep in business but still push on for the love of designing/creating a masterpiece for cars.

colink
16-12-09, 11:40 PM
Saw this the other day and it is a true piece of class workmanship, spot on

Matyi
17-12-09, 12:17 AM
FUnny how they dont even bother with a price, if you have to ask, you cant afford it. lol

Bodgy Racing Developments
17-12-09, 08:22 AM
awesome!

can we buy it?

thetunersgroup
18-12-09, 11:27 PM
awesome!

can we buy it?

Yes they are available. We can organise one for you if you want one.

- Adam

CZ4A.
22-12-09, 09:00 PM
WOW.
That looks superb!!!! Impressed for sure.

satanic
22-12-09, 09:11 PM
I know a thing or two about CF and the processes behind making items out of it, and I must say that business card holder would have been VERY hard to make :o

Most CF items are single sided; with backing that isn't too pretty to say the least. To have a shell that is wafer thin made entirely of CF would take skill.

Question from me is: hand crafted, or machine created?

SILO-31
22-12-09, 10:25 PM
Adam, very very cool.

TERRA Operative
22-12-09, 11:02 PM
I just want to know what it's worth...... Awesome bit of kit.

thetunersgroup
22-12-09, 11:46 PM
I know a thing or two about CF and the processes behind making items out of it, and I must say that business card holder would have been VERY hard to make :o

Most CF items are single sided; with backing that isn't too pretty to say the least. To have a shell that is wafer thin made entirely of CF would take skill.

Question from me is: hand crafted, or machine created?

I would assume that it's hand made. The carbon is a special pre-preg.

Pre-preg is what they use in Formula One.

There is some general info about pre-preg materials here ...

http://en.wikipedia.org/wiki/Pre-preg

http://www.hexcel.com/Products/Matrix%20Products/Prepregs

There is a super interesting PDF about pre-preg here ...

http://www.hexcel.com/NR/rdonlyres/230A6C2A-FDFA-4EC7-B048-E4EB28E3BC8C/0/PrepregTechnology2.pdf

- Adam

thetunersgroup
04-01-10, 11:24 PM
I just want to know what it's worth...... Awesome bit of kit.

G'day Jared - I have pricing from ASM on the business card holders, but as this thread is purely about quality and not trying to sell a product, drop me a PM if you'd like the pricing.

- Adam

thetunersgroup
06-01-10, 06:25 PM
Hi All,

We have some new info from ASM about the business card holder and how it is made ...




http://autobacs-asm.jp/blog/asm/image/1112%20carbon1%20DSC_8226.jpg

http://autobacs-asm.jp/blog/asm/image/1112%20carbon2%20DSC_8214.jpg

http://autobacs-asm.jp/blog/asm/image/1112%20carbon3%20DSC_8219.jpg

After making the wallet, coin wallet, card and key holder, the next item is also another product which you will need to carry all the time. Business card holder. The main material is carbon, it’s been shaped and produced the same way as our ASM body kits. On the surface to make light as much as possible and to give out the carbon material look, we did not paint any clear coat on the surface but just buff up the surface. On both ends uses the duralumin A7075 material for light weight as well. Inner part of the duralumin has a trench shape which the thin carbon will fit perfectly.

It’s thin as a paper but whenever you open and close it, it gives out this dry sound due to the carbon rigitbility. With its complicated production way, for hose seeing it will be surprised with its quality. Uno-san from SACLAM gave me a call a week after purchased saying how he was impressed with its quality. Our Driver Kato Hiroki-San just started smiling as soon as he held it in his hand. One of our customer who flies fighter jet plains also thank us for making such product for him and enjoying every time he takes his business card out.

The first lot we produced 30pcs but before even putting it up on the ASM Blog 15pcs was sold. For some it just looks like a business card holder but for those who makes or produces products, it’s a item you would like to have just with its existence. Think of it as a life time item.

SfS
24-03-10, 09:02 PM
Where can I buy one? I don't care how much...

thetunersgroup
25-03-10, 08:20 AM
Where can I buy one? I don't care how much...

Hi SfS,

We can organise one for you.

Send me an email to the email address listed on our contact us page here and we can organise it for you ...

http://www.tunersgroup.com/Contact_Us/

- Adam

SfS
05-04-10, 08:34 PM
Hey mate sent you an email but with no reply.

thetunersgroup
06-04-10, 05:50 PM
PM sent SfS - we didn't receive your email.

- Adam

FRDRCE
06-05-10, 10:43 PM
can you pm price for this as well and ETA if possible

thetunersgroup
30-11-10, 07:32 PM
The Incredible ASM Carbon Business Card Holder is now available from The Tuners Group - only 3 pieces available

http://www.tunersgroup.com/images/large/large1548.jpg

Last year we published an article about the incredible ASM Carbon Business Card Holder from world reknowned Japanese manufacturer ASM.

Manufactured with true craftsmanship and incredible attention to detail from pre-impregnated carbon fibre polished for an ultra-smooth finish with ends made from A7075 Duralumin, this product is a perfect example of the true meaning of ultra high quality Japanese craftsmanship.

http://www.tunersgroup.com/images/large/large2141.jpg

An optional leather case for the business card holder is also available (shown above).

Ben at The Real JDM wrote an article about this incredible product in which he wrote:

--------
"These guys all make painful sacrifices daily as they struggle with the concept of designing the best thing possible ...

Sometimes, the goal isnt to sell the most…or even to sell any, but simply to be the best at your craft and to produce the very best thing possible ...

This tiny business card holder manages to embody the spirit of JDM and ASM’s desire to produce the most high quality goods possible."
--------

ASM has advised us today that there are only 3 pieces left of this incredible product.

To help ensure that these 3 remaining pieces go to good homes, those who appreciate true high end Japanese design and innovation and the spirit of incredible craftsmanship this product represents can now order an ASM Carbon Business Card Holder from The Tuners Group.

Pricing and additional information can be found here ...

http://www.tunersgroup.com/Online_Store/asm_business_card_holder.html

- Adam