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View Full Version : RIp Subaru's Kei Cars: 1958-2012



aly in underland
29-02-12, 12:22 PM
Subaru has announced that the last Sambar kei-van has rolled off its production line, ending its long history of producing kei cars that began with the iconic 360 "ladybug" of 1958, which played a significant part in bring affordable quality motoring to Japan's recovering post-war populace.

http://3.bp.blogspot.com/_8Cd1zRStnw0/TMLv0OPKykI/AAAAAAAACgw/6Lq_KFU7h9g/s1600/Japon-Subaru-360.jpg

As most of Subaru's production is for export purposes, the company claims it was uneconomical to continue developing its own line of kei cars for the Japanese domestic market. Subaru will focus its efforts on its global vehicles, and will become an OEM distributor of Daihatsu's kei cars.

Source: NHK News (Japanese) (http://www3.nhk.or.jp/news/html/20120228/t10013351901000.html)

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I personally think that Subaru had a brilliant kei lineup (R2 STi supercharged, anyone?), and they should have focused on expanding it to the European/Asian/Oceanian market, given the trend towards smaller, fuel-efficient cars. What a shame...

(Edit: is there any way to correct the thread title? Didn't capitalise that P -_-)

somos
26-03-12, 05:26 PM
That is rather sad. Loved their R2 in recent times. Also loved their Vivio RX-R. THAT was a fun car.

But at least there's still Daihatsu's kei cars... Copen is quite fun, would be more fun with a mini twin scroll :D